Leslie de Chernatony .. tutum ve davranışların marka imajının şekillenmesindeki etkisi büyüktür (Chernatony, Drury & Segal-Horn, ). Leslie de Chernatony and Malcolm McDonald , , KARTLARI ORTAK MARKALAMANIN ALGILANAN FAYDASI İLE MARKA AŞKI İLİŞKİSİ VE. Leslie de Chernatony. Abstract . İÇSEL MARKALAŞMA, MARKA VATANDAŞLIĞI DAVRANIŞI VE MARKA BAĞLILIĞI ARASINDAKİ İLİŞKİ: HİZMET SEKTÖRÜ.
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Brand X is reliable. Brand X is of higher quality than other brands. Perceived Fit Paul-Datta, ; Albrecht et.
Dwivedi-Merrilees, Extension category fits well with Brand X. Extension category is a logical extension for Brand X.
Extension category should be offered by Brand X. Extension positively complements Brand X.
New products excite me. I prefer buying a well-known brand, because I need the reassurance of an established brand name.
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I prefer buying a well-known brand, because the risk that my needs chernatonj not be met is low compared with an unknown brand. I feel very confident about my ability to tell the difference in quality between different brands of footwear products. Overall, how much do you know about products in the footwear category? Before taking part in this survey, I was very knowledgeable about footwear products.
Marka. Wizja i tworzenie marki: : Leslie Chernatony: Books
My attitude towards Brand X footwear is very positive. If this brand extension existed, I would be likely to try it. I feel good about Brand X footwear products. I expect to feel good about what extension provides to its customers.
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