LESLIE DE CHERNATONY MARKA PDF

Leslie de Chernatony .. tutum ve davranışların marka imajının şekillenmesindeki etkisi büyüktür (Chernatony, Drury & Segal-Horn, ). Leslie de Chernatony and Malcolm McDonald , , KARTLARI ORTAK MARKALAMANIN ALGILANAN FAYDASI İLE MARKA AŞKI İLİŞKİSİ VE. Leslie de Chernatony. Abstract . İÇSEL MARKALAŞMA, MARKA VATANDAŞLIĞI DAVRANIŞI VE MARKA BAĞLILIĞI ARASINDAKİ İLİŞKİ: HİZMET SEKTÖRÜ.

Author: Zulkill Kajim
Country: Ghana
Language: English (Spanish)
Genre: Life
Published (Last): 16 September 2004
Pages: 99
PDF File Size: 11.72 Mb
ePub File Size: 1.15 Mb
ISBN: 124-9-83636-935-1
Downloads: 13456
Price: Free* [*Free Regsitration Required]
Uploader: Yorn

Skip to main content.

Log In Sign Up. I feel good about what Brand X provides to its customers. Brand X has a high quality.

Brand X is reliable. Brand X is of higher quality than other brands. Perceived Fit Paul-Datta, ; Albrecht et.

Dwivedi-Merrilees, Extension category fits well with Brand X. Extension category is a logical extension for Brand X.

Extension category should be offered by Brand X. Extension positively complements Brand X.

  ASKEP PNEUMOTHORAX PDF

New products excite me. I prefer buying a well-known brand, because I need the reassurance of an established brand name.

Search Articles for “Brand Equity”

I prefer buying a well-known brand, because the risk that my needs chernatonj not be met is low compared with an unknown brand. I feel very confident about my ability to tell the difference in quality between different brands of footwear products. Overall, how much do you know about products in the footwear category? Before taking part in this survey, I was very knowledgeable about footwear products.

Marka. Wizja i tworzenie marki: : Leslie Chernatony: Books

My attitude towards Brand X footwear is very positive. If this brand extension existed, I would be likely to try it. I feel good about Brand X footwear products. I expect to feel good about what extension provides to its customers.

Submission » DergiPark

Remember me on this computer. Enter the email address you signed up with and we’ll email you a reset link.

  GOVT SIDLOW PDF

Click here to sign up. Help Center Find new research papers in:

Author: admin