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With contributions from over 70 scholars across four continents, the book reflects the cross-cultural and multidisciplinary ppsychology of the field.
Routledge International Handbook of Consumer Psychology
Chapters relate the key consumer concepts to the progressive globalization of markets in which consumers act and consumption takes place. The book is divided into seven sections, offering a truly comprehensive reference work that covers: The historical foundations of the discipline and the rise of globalization The role of cognition and multisensory perception in consumers’ judgements The social self, pwychology and well-being, including their relation to advertising Social and cultural influences on consumption, including politics and religion Decision making, attitudes and behaviorally based research Sustainable consumption and the role of branding The particularities of online settings in framing and affecting behavior The Routledge International Handbook of Jasson-boyd Psychology will be essential reading for anyone interested in how the perceptions, feelings and values of consumers interact with the decisions they make in relation to products and services in a global context.
It will also be key reading for students and researchers across psychology and marketing, as well as professionals interested in a deeper understanding of the field. The Best Jansxon-boyd of Check out the top books of the year on our page Best Books of Product details Format Hardback pages Dimensions x x Looking for beautiful books? Visit our Beautiful Books page and find lovely books for kids, photography lovers and more.
Other books in this series. Routledge Companion to Sports History S. Table of contents Part 1: Introduction and Cross Cultural Research 1.
Jansson-Boyd and Nigel Marlow 2. Torelli and Maria Rodas Part 2: Consumer Cognition janssno-boyd Perception 4. Visual Attention in Consumer Settings J.
Capturing the Consumer’s Unconscious: The Self in Consumption Russell Belk Making Sense of the Research so Far M. Social Comparison Processes in Advertisement: Social and Cultural Influences Religion and Consumer Behaviour Elizabeth A.
Routledge International Handbook of Consumer Psychology : Cathrine V. Jansson-Boyd :
Minton and Lynn R. Young Children as Consumers: Decision Making, Attitudes, and Behavioural Research Gollwitzer, Maik Bieleke, and Paschal Sheeran The Elaboration Likelihood Model: Labroo and Anastasiya Pocheptsova Aging and Consumer Behavior: Challenges and Opportunities Stephanie M.
Carpenter and Carolyn Yoon Part 6: Products, Branding Preferences and Sustainability Kahle and Elizabeth A.
Moving Towards Sustainable Consumption: Anthropomorphism Pankaj Aggarwal and Ann L. Internet and Electronic Media Novel Phenomena, Evolving Frameworks: Stotler and Karen E.
Her areas of research include tactile perception, aesthetics and sustainability. She has conducted research for many large organizations to further the understanding of various aspects of consumer perception.
Her work has been published in both books and journals. Her main research interests include consumer, gender and social psychology. She employs quantitative methodology in her research and consultancy.