Claritas Prizm NE Marketing Segmentation Research Solutions. Market Segment Research, Segmentation Research Tools, Consumer Segments, Consumer. It was developed by Claritas. PRIZM stands for Potential Rating Index for Zip Markets, and is built around geographic neighborhood data obtained through the . Claritas®/Prizm®NE Segment Young Digerati, Young Digerati – Young Digerati are tech-savvy and live in fashionable neighborhoods on the urban.

Author: Ter Kazigor
Country: Chad
Language: English (Spanish)
Genre: Automotive
Published (Last): 22 August 2015
Pages: 327
PDF File Size: 2.42 Mb
ePub File Size: 17.34 Mb
ISBN: 935-4-95527-770-2
Downloads: 10540
Price: Free* [*Free Regsitration Required]
Uploader: Brarn

Gray Power — The steady rise of older, healthier Americans over the past decade has produced one important by-product: With their upscale incomes, they can afford to spend heavily on consumer electronics, wireless and computer technology, luxury cars, powerboats, books and magazines, children’s toys, and exercise equipment.

They also enjoy frequently online shopping. They enjoy the cultural options available to them in their communities.

4.4 Exploring Your Own Market, Part 2

Prozm these small towns, upper-middle-class couples like to fish and hunt during the day, and stay home and watch TV at night. Widely scattered throughout the nation, the five segments in the Landed Gentry social group consist of wealthy Americans who migrated to the smaller boomtowns beyond the nation’s beltways. Greenbelt Sports — A segment of upscale exurban couples, Greenbelt Sports is known for its active lifestyle.

These young singles, couples, and families are typically college-educated and ethnically diverse: TV clqritas and daytime programming, Spanish and African-American radio, telephony services and pagers, cheap fast clariitas and high-end department stores.

However, the consumer behavior of the S4 segments is dominated by older Americans who enjoy social activities at veterans clubs and fraternal orders, TV news and talk shows, and shopping at discount department stores.

Digital and real-world researchers asking all the right questions.

On their coffee tables are magazines with titles like Country Living and Country Home. Many of its residents are twentysomething singles and couples just starting out on their career paths–or starting over after recent divorces or company transfers. You’re going to add to the demographic work you did in section 3.


This segment lives in urban areas. September Learn how and when to remove this template message. PRIZM Premier’s 68 segments are pizm according to socioeconomic rank, including characteristics such as income, education, occupation and home value as well as 11 Lifestage Groups and 14 Social Groups. Within each of these categories, all the segments are then sorted into groups based on affluence, another powerful demographic tool when understanding consumer behavior and motivation.

They are highly educated and have a high percentage of executives and white-collar professionals. Residents of these typical DINK double income, no kids households have college educations, well-paying business and professional careers, and swank homes filled with the latest technology.

Suburban Sprawl — Suburban Sprawl is an unusual American lifestyle: Attract qualified prjzm from outside your local market and raise community awareness. Asian-Americans make up an important minority in these predominantly white segments.

Ethnically diverse, these young, working-class households include homeowners, renters, and military personnel living in base housing; a little over a tenth of residents own mobile homes. A diverse social group, these five segments contain a mix of c,aritas and young, singles and widowers, whites, African-Americans, and Hispanics. This segment is a collection of older empty-nesting households.

They are active participants in their communities and strong supporters of their local professional sports teams. Claritzs middle-aged, singles and single parents. Young families seeking to escape the suburban sprawl finding refuge in a collection of small rustic townships. They are frequent golfers, boaters, and heavy shoppers. They are mostly under 55, have gone to college, and hold professional and white-collar jobs.

Known for white-collar professionals drawn to comfortable homes and apartments within a manageable commute to downtown jobs. Most households boast two earners who have well-paying management jobs or own small businesses. Gray Power reflects this trend, a segment of claritaz, midscale singles and couples who live in quiet comfort. Evaluate market segments by linking consumer behaviors for shopping, financial, media and claeitas more, to gain powerful insights that pirzm you to create actionable strategies and tactically execute while benchmarking your performance.


If something needs to be fixed, they are likely to do the work themselves. Typically age 65 and older, these Americans pursue an active lifestyle. Unsourced material may be challenged and removed. Few segments rank higher cparitas their percentage of home owners, and that fact alone reflects a more comfortable lifestyle for these predominantly white and African-American singles and couples with deep ties to their neighborhoods.

They’re among the nation’s most ardent television fans, watching game shows, soaps, talk shows, and news magazines at high rates. In their older homes, they enjoy reading, while time spending time outside.

Claritas PRIZM Segments – How Does Lead Intelligence Work?

Today, the segment is a common address for middle-class singles and couples who are more preoccupied with balancing work and leisure pursuits and who live in apartment complexes surrounded by ball fields, health clubs, and casual-dining restaurants.

A vibrant social scene surrounds their older homes and apartments, and residents love the nightlife and enjoy leisure-intensive lifestyles.

Having grown up in the age of the internet, these younger families are above average in technology usage. Like many of their peers clatitas married late, these Boomers are still raising children in comfortable suburban subdivisions, and claritax pursuing kid-centered lifestyles. But what unites these residents–a diverse mix of Whites, Asians, Hispanics, and African-Americans–is a working-class sensibility and an appreciation for their off-the-beaten-track neighborhoods.

Many are continuing their education in the hopes of owning a home and achieving greater success in later years. They are entertained by a wide variety of media channels and programs.

Author: admin