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From the New York Times bestselling author of Selling the Invisible comes an insightful guide that will show you how to package and present the most important product of all: If you need to make a good impression on prospects, clients, or employers, then these inspiring stories, fascinating examples, and surprising tips will help you improve your life in ways you never imagined.
Why life is more like high school than college – and what to do about it. Why surprising people isn’t a good idea after all. How a few dollars and seconds could lead to startling success. Read more Read less. Audible book Switch back and forth between reading the Kindle book and listening to the Audible book with Whispersync for Voice.
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Customers who bought this item also bought. Page 1 of 1 Start over Page 1 of 1. A Field Guide to Modern Marketing. You don’t need to compete when you know who you are. Managing The Professional Service Firm. Editorial Reviews From Publishers Weekly It really is all about you and improving the way you present yourself, declare the husband-and-wife Beckwiths Selling the Invisible in this refreshing career primer.
Unlike many ebooj books, this is not an autobiography masquerading as wisdom. The Beckwiths stay out of the book except when Harry’s experience as a bestselling business writer and head of a marketing firm or Christine’s as an award-winning speaker and cancer-survivor is directly relevant.
Instead, they offer practical advice for effective and memorable interpersonal interactions.
Above all, they stress communicating with brevity beook clarity—suggesting that carserup document be cut in half before sending and giving minute speeches in 22 minutes.
Their own prose is pared down to short, readable lessons on topics like the importance of making good first impressions and the secrets of successful selling, which they describe as the artful fbook of information, presented with forethought and enough passion to be persuasive without making anyone uncomfortable.
Readers at the start of their careers or in need of an inspirational brushup will find much of use. Beckwith formed Beckwith Advertising and Marketing in The firm specializes in marketing, communications, and media relations for services. See all Editorial Reviews. Product details File Size: March 1, Sold by: Hachette Book Group Language: Is this feature helpful?
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Thank you for your feedback. Share your thoughts with other customers. Write a customer review. Read reviews that mention common sense easy to read christine beckwith selling the invisible harry and christine harry beckwith art of selling practical advice highly recommend beckwith books short chapters business world great book anything else writing style new to sales anyone in business business for successful waste of time good points.
Showing of 84 reviews. Top Reviews Most recent Top Reviews. There was a problem filtering reviews right now. Please try again later. There is both good news and bad news about the book. It is extremely easy to read. You simply fly through the book. Which is good and bad. The lessons are so short and there are so many of them, it makes it difficult to absorb and remember all the great information. But it is a book that you can pick up anytime and start reading anywhere in the book and find something valuable.
All the lessons stand on their own. If you are familiar with his other best selling works, “Selling the Invisible” and “What Client’s Love”, you will feel very comfortable with this book. If you have not read these two book, I highly recommend them. As you read the book, you will find yourself saying, “I know that. And all too often, we think because we know, we do. As Beckwith points out, that is simply not the case. Christine Beckwith, Harry’s wife, contributes to the book.
Her writing is a lot more personal and touching. Harry gives a lot of insight into why we do the things we do. The book is filled with very valuable information and should be read ever so often as a refresher or reminder to do the things we know. If after reading a book you can walk away with just one view point or idea that inspires or enlightens, the book has succeeded. The Beckwiths do this time and again, delivering smart lessons in easily digestable sound bites.
In this book, they shine a light caeeerup their own wisdom which has informed their own style. First, they aptly point out that everyone has to master the job of selling.
Whenever you have to get the attention of someone, get them to understand and then get them to respond, you are selling. Sometimes you want to do that proactively and sometimes you have to do that just to be who you are, or as they say, “Some people will undervalue you. Make a plan to set them right. Given that, the Beckwiths’ very own style — presenting captivating stories which consider by-necessity short attention spans — demonstrates how to communicate in a way which sticks.
Some of the other lessons on dressing and communicating are pretty fundamental. But all the other lessons stitched together create a message with heart: There’s no through carreerup in the book. It’s a collection of anecdotes, arranged into short chapters. Each chapter or section shares a different moral or theme. Interesting, but not the kind of book you can get sucked in to. That said, it is the kind of book you can read one short section at a time or pick up and open to any particular part.
Read that part ebool reflect on that section for a day, week, or month. Return to the book at another time and read another section. The book is definitely worth reading. It’s pretty good, however I don’t think its only about selling oneself.
9 must-read eBooks for Product Managers: prototyping, UX & killer enterprise software
It’s much about more than that. To a csreerup it is about good common sense which people somewhat lack today. Each concept is briefly explained, typically over one or two pages.
This is both a strength and a weakness – it gives the reader the highlights of many very important concepts in a nutshell; on the other hand, sometimes the message is not quite clear. There is so much common sense wisdom here, so much debunking of conventional wisdom in selling that you must read it in small doses not to lose the grand effect.
This book explains the pragmatism in living the golden rule and being true to yourself-it helps you succeed in sales. Many many insights and especially good for someone just starting out in sales. Up there with the best-and I’m a super strict critic. Filled with tidbits on how to be a better business person, and person careeru. Because it isn’t a continual story-line, it is very easy to forget some of the points identified caeerup there. Best books on the basics of relationships.
Direct to the point. Direct to the point, clear writing, relevant ideas and concepts and quite interesting stories to illustrate the topics.
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