Learn how to use the ADKAR model of change to coach, help and assist employees through the change process within organizations. Read more. The ADKAR® model of change is a practical answer to effective change management for individuals and organisations. Built on practical research conducted in. The ADKAR model is a 5-step framework that helps deal with the people-aspect of change management. The methodology was developed by Jeffery Hiatt.

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Built on practical research conducted in more than organisations the model is simple to learn, makes sense, and focuses on the actions and outcomes required for change. What really gives this model the edge is its emphasis on individual change.

ADKAR Change Management: creating change in Individuals

Hiatt refers to each of these five actions as building blocks for successful individual change, and therefore successful organisational change.

As the graphic indicates the process is sequential.

In other words each step must be completed before moving on to the next. Hiatt emphasises that it is not possible to achieve success in one area unless the previous action has been addressed. Understanding why change is necessary is the first key aspect of successful change. This step explains the reasoning and thought that underlies a required change.

Planned communication methodoloy essential.


ADKAR® Model Of Change

When this step is successfully completed the individual employee will fully understand why change is necessary. In this step the individual is able to reach a point where they make a personal decision to support the change and participate in the change.

Naturally a desire to support and be part of the change can only happen after full awareness of mehhodology need for change is established. Building methodologt is partly achieved by addressing incentives for the individual and creating a desire to be a part of the change. The third building block of the model, providing knowledge about the change, can be achieved through normal training and education methods.

Other methods of transferring knowledge, such as coaching, forums and mentoring, are equally useful, so don’t limit this process to formal training. Two types of knowledge need to be addressed: In this model Ability is understood to be the difference between theory and practice.

Once knowledge on how mefhodology change is in place theory the practice, or actual performance of the individual, needs to be supported.

ADKAR model and Prosci Methodology

This can take some time and can be achieved through practice, coaching and feedback. This final stage of the model is an essential component in which efforts to sustain the change are emphasized.

Ensuring that changes stay in place and that individuals do not revert to old ways can be achieved through positive feedback, rewards, recognition, measuring performance and taking corrective actions. This is often the part of change management that is most difficult as organisations are already moving towards the next change. In fact, the Kurt Lewin change management model receives the most criticism in this area.


However, for successful change, reinforcement is essential to ensure that changes are maintained and new outcomes can be measured. The primary reason I favour this model of change management is it’s focus on individual change and ensuring each person makes the transition. This is more than a ‘soft’ approach – it has practical applications. Most importantly, when you’re focusing on the individual you’re able to measure where they are in the change process and what is required to assist them.

You are not simply adkaf on running a certain number of training programmes, or communicating a particular message, and expecting everyone to follow. The book starts with a short, effective summary of the model and then continues to describe each part in more detail.

For example in the chapter dealing with DesireHiatt explores four factors that influence a persons’ desire to change. Comments Have your say about what you just read! Leave a comment in the box below.

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